Know what you’re for

When I was growing up, I learned an unforgettable lesson about standing out—from my youngest brother.

He loved entering competitions and had a knack for figuring out little hacks to increase his chances of winning. Back then, competitions weren’t online—they were all done through the post. Most people sent in white envelopes, but my brother had a brilliant idea: he sent in colored envelopes to stand out.

It worked. Time and time again, he won. His most memorable victory? A Coca-Cola competition where the grand prize was a trip for two to Australia for the State of Origin finals. Not only did he win first prize—he also scooped up the second and third prizes!

That lesson stuck with me: in a world full of white envelopes, you have to be the colorful one to get noticed.

The same is true in life and leadership. With so many people and ideas around us, it’s easy to feel like we’re invisible—a needle in a haystack. But what if you didn’t just blend in? What if you could stand out, not just as another needle, but as the needle everyone is looking for?

Standing out starts with knowing what you want to be known for.

Jeff Henderson, in his book Know What You’re FOR, offers a simple yet profound framework to figure this out. Here are three practical tips from the book that you can apply today to clarify and align your focus:

1. Ask Yourself Two Key Questions

• What are you FOR?
  Think about what you value most in your life and work. What gets you excited? What do you want people to associate with your name? For example, are you for innovation, community impact, personal growth, or something else?
• Who are you FOR?
  Success isn’t just about you—it’s about who you serve. Identify your core audience: your team, customers, or even your family. Ask yourself, “How can I add value to them?”

2. Live Out Your Values Consistently

Once you know what you’re for, it’s essential to show it in your actions. Consistency builds trust. For example, if you want to be known as someone who fosters growth, invest time in mentoring others, sharing insights, and setting an example of continuous learning.

3. Get Feedback from Those Around You

Ask the people you trust: “What do you think I’m known for now?” and “What do you think I should be known for?” This can provide clarity and highlight any gaps between your intentions and how you’re perceived.

Are you ready to uncover what you’re for?

I’d love to help you identify your unique edge and create a strategy to amplify it.

Click here to arrange a time to chat. Let’s explore how you can stand out, lead with purpose, and achieve what matters most to you.

The world doesn’t need another white envelope. It needs you—your colorful, authentic self. Let’s find out what makes you exceptional.